We couldn’t find a single cap that actually worked for us.

Everything out there was:

• Wrong fabric
• Wrong fit
• No meaning

Most were cheap white-labeled caps stamped with logos.
Imported. Mass-produced. Built for Western weather, not 45°C heat.

And in the entire GCC?
No performance-first headwear brand existed. The market was empty.

So we built ALEF. Born in the Gulf.

Built to perform. Made to lead.