Privacy policy

ALEF PREMIUM SPORTSWEAR - L.L.C - S.P.C

 

Licence No: CN-5754966 – Abu Dhabi, UAE

Email: support@alef.fit | Phone: +971 50 356 0065

At ALEF PREMIUM SPORTSWEAR - L.L.C - S.P.C, we protect your data with the same commitment we put into our products, secure, reliable, and built to perform. This policy explains how we collect, use, and safeguard your personal information when you interact with our website or make a purchase.

 

1. Information We Collect

 

When you visit or shop at www.alef.fit, we may collect:

• Name, email, phone number, and address

• Billing and shipping information

• Device data (IP address, browser type, location, time zone)

• Order history and preferences

• Customer service communications (emails or live chats)

2. How We Use Your Information

 

We use your information to:

• Process and fulfill orders

• Send order confirmations, updates, and provide customer support

• Detect and prevent fraudulent or suspicious activity

• Send product updates, offers, and announcements (only if you have given consent)

• Improve website functionality and customer experience

3. Sharing Your Information

 

We do not sell your personal data. We only share it with trusted third parties essential to operating our business:

• Shopify – store platform provider

• Payment gateways – e.g., Stripe, Apple Pay

• Shipping providers – e.g., INJAZ Express

• Analytics tools – e.g., Google Analytics

Each partner is contractually obligated to protect your information.

4. Marketing & Communication

 

You will receive marketing emails or SMS only if you opt in. You may unsubscribe at any time by clicking the link in any marketing message or contacting support@alef.fit.

5. Cookies

 

We use cookies to:

• Remember your preferences

• Improve website speed and performance

• Track anonymous site usage data

You can disable cookies in your browser settings, but some site features may not work properly.

6. Your Rights (UAE & International)

 

You have the right to:

• Access the personal data we hold about you

• Request corrections to your data

• Request account deletion

• Withdraw marketing consent at any time

To exercise these rights, email support@alef.fit.

7. Data Security

 

Payments are processed securely via SSL encryption and handled only by verified payment providers. Your personal data is stored only as long as necessary to complete your order, meet legal requirements, or provide better service.

8. Third-Party Links

 

Our site may link to other websites or platforms. We are not responsible for their privacy practices. Please review their privacy policies separately.

9. Updates to This Policy

 

We may update this Privacy Policy to reflect changes in our practices or legal obligations. The “Last Updated” date will be shown at the top of this page.

Need Assistance?

 

Email: support@alef.fit

Phone: +971 50 356 0065